Booth #F83 at PMA 97 features Imation's "Passport to Consultation"

New Orleans, La., (February 20, 1997) A strong focus on meeting customer needs backed by a satisfaction guarantee drives the activities of Photo Color Systems Technical Services area of Imation Corp. (NYSE: IMN).

Imation's satisfaction guarantee covers all of the company's photo products sold both as Imation Scotch™ and private label products color print films, color slide films and single-use cameras and also includes Imation Photographic Quality Paper for Inkjet Printers and the Garfield© Single-Use Camera product line.

Key to the success of this guarantee is customer access to knowledgeable Imation consultants through the company's toll-free consumer helpline number 1-800-695-FILM (3456).

"Thousands of calls each year are fielded by customer service representatives whose charge is to ensure that Imation photo product customers are satisfied," said Loren Forsmark, quality manager and product responsibility liaison. "Most of the questions are about where to buy Imation film, since much of it is sold as store brand products. We also field questions on how to operate cameras and load and unload film as well as a variety of other issues. Ultimately, our goal is to provide Imation customers with whatever help they need."

Each caller is sent a customer analysis form for feedback along with a free roll of film. A follow-up call is made to ensure that the customer's needs were met by Imation's customer service.

"Whether explaining the proper usage of single-use cameras or helping customers get better photos, customer education is a big component of our service," said Pat Bovee, customer service.

The Imation toll-free helpline number also is available to professional photographers and serious amateurs who are seeking advice on how to handle difficult lighting conditions or unusual situations such as aerial photography. Such calls can be forwarded to Imation's technical service representatives in the Photo Color Systems laboratory, if necessary.

Through the helpline, users of Imation film, whether Scotch brand or private label, can obtain technical data sheets available for ATG 100, HP 200 and HP 400 35mm color print films and for 100, 400 and 640T (tungsten) color slide films to help realize superior performance from the film. These data sheets provide critical information about film characteristics, reciprocity, exposure, processing times and color reproduction properties.

For photofinishers who require information beyond that which is available on the technical data sheets, Imation also offers a toll-free technical service helpline (1-800-223-8579 ).

In addition, Imation offers fax-on-demand service on its color print and slide films, allowing photofinishers and photographers 24-hour access to technical information at any time, day or night. This information is available on Imation's World Wide Web site at http://www.imation.com or by calling either 1-888-466-3456 (toll-free) or (612) 704-4000.

"All efforts in Imation technical services are directed toward opening as many avenues of communication as possible between us and both our customers and our partners," said Alan Pollock, senior technical service representative. "Imation's commitment to providing quality products, easily accessible product information and personalized customer service is a continuation of the of the 3M tradition of commitment to quality, value and service."

Imation is one of the world's largest suppliers of private-label 35mm color film and single-use cameras for major discount drug and grocery chains, serving more than 125 major retailers worldwide.

Imation Corp. supplies a variety of products and services worldwide for the information processing industry, specializing in information storage and imaging applications. The business units that make up Imation had 1996 revenues of $2.3 billion while part of 3M. The company employs approximately 9,400 people worldwide and is based in Oakdale, Minn.

All Imation products are supported by a worldwide service organization that upholds 3M's legacy of unsurpassed customer service, with a committed, responsive field and customer support team.

Shareholder information for Imation Corp. can be obtained by calling the company toll-free at 1-888-IMN-NYSE (1-888-466-6973).

Garfield is copyrighted by Paws Incorporated. 3M and Scotch are registered trademarks of 3M.

Copyright 1996 Imation. All rights reserved.